How to Talk About What Matters 

The national conversation around diversity, equity, and inclusion has reached a critical inflection point. Leaders across sectors are grappling with how to communicate their values and commitments in ways that resonate broadly, build understanding, and drive meaningful action. 

This guide is meant to give evidence-based tools to do exactly that. 

Drawing on two years of comprehensive national research commissioned by NxtLevel and conducted by Bellwether Research & Consulting and Hart Research, this messaging guidance reveals what actually works—the language that connects, the frames that resonate, and the strategies that move people rather than polarize them. 

Our 2024 research established baseline insights into how Americans across the political spectrum understand diversity, equity, and inclusion: what these concepts mean in their own words, how they see them playing out in daily life, and what role they believe these values should play in our institutions and communities. This guide builds on those findings to provide messaging that meets Americans where they are today. 

What You'll Find in This Guide 

Core Research Insights – The essential findings that should shape your approach to this conversation. 

Tested Messaging Strategies – Proven language for both public and private sector contexts, refined through rigorous testing. 

Practical Language Guidance – Specific words and phrases to embrace, and those to avoid, with clear explanations of why each matters. 

Audience-Specific Messaging – Tailored approaches for different demographic groups, helping you connect authentically across diverse audiences.